Home Lending Pal
01 -
OVERVIEW
Pushing the message with video and stills.
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Home Lending Pal finding it's footing in a tech/real estate space needed a way to gain more momentum after having a positive article in Forbes magazine and one of the founders Bryan Young had been featured on some radio shows in Orlando Florida. Bryan sat with us and we came of with a plan to show the platform, display the capabilities of the platform, and get some interest photos that could be used for upcoming magazine features as well as social media postings.
02 -
STYLE & PURPOSE
Style that portrays an attitude.
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At the end of the day like any company you want to make money and be noticed but HLP gave us a very distinct mission in how they get noticed. They didn't want to hide the fact that they are young, sometimes flashy, carry a lot of swagger but most of all to state the obvious minority owned. We captured the proud nature of the individuals in our photographic approach and careful choice of where the photo were shot. The founder Bryan Young was please and one of the photos was selected to be in a Forbes article.
